Truth In Advertising?

What truth-in-advertising rules apply to advertisers?
Under the Federal Trade Commission Act:

•Advertising must be truthful and non-deceptive;
•Advertisers must have evidence to back up their claims; and
•Advertisements cannot be unfair.

Advertisers must have evidence to back up their claims?!?!?!?

Seriously?

So why isn’t it enforced?

Why are tv channels, especially on Saturday and Sunday mornings, filled with paid advertisement programs making dubious health and well-being claims?

Why do radio stations run ads for products making wild claims about weight loss or growth of certain body parts that will satisfy moaning women who only exist in the ads?

One would think that stations would screen advertisements in order to stay compliant with the law. Or can they simply take the money, run the ad and then if someone complains the FTC will go after the advertiser and not the station?

Why doesn’t the FTC go after Harold Camping and Family Radio on May 22nd?

Why May 22nd? Because Harold Camping predicts that the “rapture” is coming on May 21st. That’s right all you christians out there, Harold says it all begins (or ends depending on how you look at it) on Saturday May 21st.

Should Camping be taken seriously? Of course not. After all, Camping also states that Jesus’ crucifiction (yes I did spell it that way) occurred on April 1st AD 33. Yes, April Fools day. (I love irony) Camping had also previously predicted that the end of the world (EotW)  was 1994 (oops)

By now you have seen stories of the folks driving around the country in vans and campers with wrap advertising stating that Judgment Day is Coming May 21st! You may have even seen these people handing out pamphlets.

Or you may have run up against the anti-May 21st Rapture apologetics of various christian denominations calling it a “countdown to heresy”. (These cults sure are funny in their squabbling. Everyone has to hold up the myth and predict their little piece of the pie in their own way.)

There has been a steady stream of “prophecies” over the years about the “End of the World” predictions. The Tacoma Atheists have a pretty good web page listing EotW through the millennia. The Jehovah’s Witnesses are about due for another one again. Every time their enrollment numbers drop, they whip out another doomsday prediction and start the member drive again. Then the date comes and goes and the cycle starts over.

So why doesn’t the FTC go after these crazy claims? After all, these people are running businesses. They are making wild unprovable assertions. They are making money.

Scads of money.

How come no one has forced religions to prove their advertising?

Why are people willing to put up with it?

By the way. If you happen to be in the Fort Lauderdale area on Saturday May 21st, Florida Atheists and Secular Humanists are throwing a little rapture soiree at the beach.

Lauderdale Beachside Hotel

4660 N Ocean Drive

Lauderdale By The Sea, FL

Festivities begin at 4pm at the tiki bar. (Rapture begins at 6) look for the FLASH banner

A recommended donation of $5 will include a free “kool aid” (rum punch) and 50% of all proceeds will be donated to the Dawkins Foundation’s “Non-believers giving aid

It’s the end of the world as we know it and I feel fine… Ok maybe a little hung over on the 22nd…

Please don’t drink and drive, that is unless you want your world to end.

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About NoSacredCow

Irreverent atheist, skeptic, independent voter, social liberal, fiscal conservative, music lover, avid reader, engager in ruthless repartee, just an extra in somebody else's movie...
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One Response to Truth In Advertising?

  1. Pingback: Rap, a-rap, a-rap, they call it the Rapture | nosacredc0w

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